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Ye Sheng Coaching
Ye Sheng Coaching
Ye Sheng

1:1 coaching for professionals building a business in a country that is not their own

You already have a good career.
You just don't want it to be
your only path.

I help people who built a career in a country that was not theirs turn that corporate experience into a business of their own. It makes money, and it fits what your visa, your family and your energy can actually carry.

Start small, test your idea in the real world, and build your own business one step at a time.

Book an intro call Explore coaching

A free, confidential 45-minute video call to talk about your situation and see whether we're a good fit.

1,500+ hours

of 1:1 coaching experience

100+ clients

coached around the world

15+ years

in HR and talent strategy

2022 onwards

running a one-person company, started while still employed

You may be at this point in your career

Your career is good. But you want to build something of your own alongside it.

You built a career in a country
that isn't yours, and that shapes
every option in front of you

Your right to stay may be tied to an employer. Your professional network here started from zero. You work in a language that is not your first, and the rules you grew up with do not apply.

None of that stops you building something of your own. It does change which risks you can take, how fast you can move, and what has to be in place before you start.

Almost no advice on building a business is written with any of this in mind.

You have experience and ideas,
but you don't know
what is worth building

Over the years you have accumulated skills, knowledge and perspective. You may have considered consulting, coaching, content, a knowledge-based business, or something else entirely.

But the moment you try to make an idea real, the questions get harder. What do I actually want to build? What would I still care about years from now? Which parts of my experience would someone pay for?

You want to build a business,
but how do you make room for it?

Between your job and the rest of your life, your time and energy are already stretched. You want to build something of your own, but you're unsure how to give both the attention they need.

You want them to support each other: your job provides income and experience to help you build; the business brings new skills and perspective back to work. How do you find a rhythm that makes both sustainable?

You have built something,
but you don't know how to sell it

You may already have a product, or the first version of a service.

But you don't know whether anyone will actually pay for it, or how the people who need it would ever hear about it. You may not have had to handle marketing, sales or pricing in your corporate role.

Into the real world

Some questions cannot be answered by thinking harder

You may have read the books, talked it through with friends, asked AI, and turned it over in your mind more times than you can count.

But questions like “what do I really want to build?”, “will anyone pay for it?” and “is this actually the right path for me?” are very hard to answer inside your own head.

Some answers only appear once you take action and bring your ideas into the real market.

  1. An idea
  2. Real conversations
  3. A testable offer
  4. Market feedback
  5. A first attempt at getting paid
  6. A better-informed next step

The aim of our work is to take you from:

“I want a business of my own.”

to:

“I have built something useful, and people pay for it. I am starting to feel what it is like to earn directly from the value I offer, instead of depending on a single employer.”

How I see it

Wherever you are starting from, that is just the beginning. What you are building is a business of your own.

I don't believe everyone has to go all in at once. You may keep your business running beside a job, build it until the job can go, or keep it deliberately small because that is what your life needs. All of those can be good outcomes.

Starting while you are still employed isn't a compromise. It is the more intelligent route. It lets you build your own way of creating value, and your own source of income, at a far smaller cost.

And as that becomes real, you gain something else as well: more than one source of income, and more choice.

A salary can be one of your options.
It doesn't have to be your only one.

Professional credentials

Credentials and background

Coaching available in English and Chinese.

Certified Professional Coach (CPC) issued by iPEC Coaching iPEC Certified Professional Coach Certified Professional Coach · CPC View credential ↗ Energy Leadership Index Master Practitioner (ELI-MP) issued by iPEC Coaching Energy Leadership Index® Master Practitioner · ELI-MP View credential ↗

In their words

What changed for my clients

See more client stories →
“

Deciding to be my own boss

What I'm most proud of is finally deciding to become my own boss. I went back and forth on that decision for a long time, and having you as a sounding board through our sessions really helped.

Tin

“

Starting a business of my own

She encouraged me to become an entrepreneur and build my own business, and helped me realise that by continuing to do the things I love, I can find fulfilment in both my career and my personal life.

Angelina, Entrepreneur / Content Creator, Canada

“

Exploring a business of my own

I'm exploring what self-employment or building something of my own could look like for me. I've come to see my career as a journey towards building something that's mine.

Cassie, United States

“

Deciding to start, with a project of my own

What I want to focus on now is what kind of problems I want to solve for the world, not just my daily work tasks. I've decided I want to start my own business, maybe starting with a project of my own.

Anonymous client

The business clients I've worked with have gained paying customers.

Start here

Do you want to build a business of your own?

Maybe you already have an idea. Maybe you simply know that you want something of your own.

You don't have to have it all worked out now. We can start by finding a direction worth building: one you want to invest in, and one that real people need. Then we test it with real action.

Build another option for yourself. 
Then decide what comes next.

Book an intro call Explore 1:1 coaching