1:1 coaching for professionals building a business of their own
I help professionals living and working abroad turn their experience and skills into useful products or services people will pay for, and build a side business alongside their job. The aim is to earn income beyond your salary and create more options for yourself.
You don't have to quit first. Start small, test your idea in the real world, and build your own business one step at a time.
A free, confidential 45-minute video call to talk about your situation and see whether we're a good fit.
1,500+ hours
of 1:1 coaching experience
100+ clients
coached around the world
15+ years
in HR and talent strategy
2022 onwards
running a one-person company, started on the side
You may be at this point in your career
You have a stable income, valuable experience and a career you worked hard for. You may even like your job.
But increasingly, you don't want one role, one company or one employer deciding all of your income, fulfilment and security.
You are starting to ask: what else could I create?
Over the years you have accumulated skills, knowledge and perspective. You may have considered consulting, coaching, content, a knowledge-based business, or something else entirely.
But the moment you try to make an idea real, the questions get harder. What do I actually want to build? What would I still care about years from now? Which parts of my experience would someone pay for?
Between your job and the rest of your life, your time and energy are already stretched. You want to build something of your own, but you're unsure how to give both the attention they need.
You want them to support each other: your job provides income and experience to help you build; your side business brings new skills and perspective back to work. How do you find a rhythm that makes both sustainable?
You may already have a product, or the first version of a service.
But you don't know whether anyone will actually pay for it, or how the people who need it would ever hear about it. You may not have had to handle marketing, sales or pricing in your corporate role.
Into the real world
You may have read the books, talked it through with friends, asked AI, and turned it over in your mind more times than you can count.
But questions like “what do I really want to build?”, “will anyone pay for it?” and “is this actually the right path for me?” are very hard to answer inside your own head.
Some answers only appear once you take action and bring your ideas into the real market.
The aim of our work is to take you from:
“I want a business of my own.”
to:
“I have built something useful, and people pay for it. I am starting to feel what it is like to earn directly from the value I offer, instead of depending on a single employer.”
How I see it
I don't believe everyone should quit and become an entrepreneur. You may stay in your career, move to a better role, keep your own work running alongside your job, or one day decide to build it full time. All of those can be good outcomes.
Starting while you are still employed isn't a compromise. It is the more intelligent route. It lets you build your own way of creating value, and your own source of income, at a far smaller cost.
And as that becomes real, you gain something else as well: more than one source of income, and more choice.
Your employer can be one of your choices.
It doesn't have to be your only one.
Professional credentials
Coaching available in English and Chinese.
In their words
What I'm most proud of is finally deciding to become my own boss. I went back and forth on that decision for a long time, and having you as a sounding board through our sessions really helped.
Tin
She encouraged me to become an entrepreneur and build my own business, and helped me realise that by continuing to do the things I love, I can find fulfilment in both my career and my personal life.
Angelina, Entrepreneur / Content Creator, Canada
I'm exploring what self-employment or building something of my own could look like for me. I've come to see my career as a journey towards building something that's mine.
Cassie, United States
What I want to focus on now is what kind of problems I want to solve for the world, not just my daily work tasks. I've decided I want to start my own business, maybe starting with a project of my own.
Anonymous client
The business clients I've worked with have gained paying customers.
Start here
Maybe you already have an idea. Maybe you simply know that you want something of your own.
You don't have to quit now. We can start by finding a direction worth building: one you want to invest in, and one that real people need. Then we test it with real action.
Build another option for yourself.
Then decide what comes next.
